tag:blogger.com,1999:blog-148780032011-12-14T22:01:32.393-05:00<b>Regular posts on the art of Business Marketing. Get this wrong and business is tortuous. Get this right and the biggest of dreams come true</b><br> <i>Remember: "On the map of business - marketing is the X that marks the spot where the treasure is buried"</i>Randall Madonnoreply@blogger.comBlogger291100tag:blogger.com,1999:blog-14878003.post-1141013148010808252006-02-26T22:55:00.000-05:002006-02-26T23:05:48.030-05:00

By Henry DeVries Developing a plan to market and promote your business takes time, effort, and a dedication that most new entrepreneurs, or busy established businesses think they don’t have. But without a map to guide you to your ultimate destination, treacherous roadblocks and time-consuming detours can keep you from reaching your goals. Try not to look at planning as an obligatory to do, but as

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1140998244603570182006-02-26T18:36:00.000-05:002006-02-26T23:25:24.950-05:00

By Fred Waters As a local business owner you wear many hats and you have countless responsibilities. Consequently you’re not always able to follow-up on opportunities that could advance your business. It is the nature of running a business.Once in awhile an opportunity comes along that you absolutely should not pass up. In this case it is a business listing on both Google and Yahoo local. Not

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1139067666038665022006-02-04T10:31:00.000-05:002006-02-26T19:50:55.626-05:00

Picture this...Tom arrives home from work, parks his car in his driveway, and walks to his mailbox. It’s cold out, so he hustles. He reaches inside, pulls out the day’s deliveries, and then hurries inside the house.After greeting his family, he begins to sort through the mail. Tom’s a busy guy and doesn’t like clutter, so he doesn’t need much of a reason to throw mail in the trash. In fact,

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1128358066507176652005-10-03T12:46:00.000-04:002005-12-27T05:47:34.706-05:00

-------------------------------------------------------------------------------- The Unwritten Rules of ReferralHow to use other people's contacts, clients, and clout to generate a flood of new businessBy John JantschNobody likes to cold call. Okay, very few people that I know like to cold call looking for clients. For those of you that fit that description, I have some good news. Stop it. Don’t

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1128099814188503862005-09-30T12:48:00.000-04:002005-09-30T13:03:34.200-04:00

==============================Business Plans...Business Plans...Ho-Hum...(yawn)...But this is just a home business?Thats right-Just a home business! But you still want to suceed...Right? Do yourself a favor and start right to finish right- Take Ms. Ames advice..she knows what she's talking about.==============================Article By Tammy AmesWriting a business plan isn't optional just because

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1126635372826764822005-09-13T14:07:00.000-04:002005-09-13T14:19:52.756-04:00

By Susan CarterIncrease your profit potential by identifying – and avoiding – these 11 marketing mistakes.MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product Is your business idea built on market research or a hunch?Entrepreneurs often fall in love with their products or services before they determine if there's a real market, and they throw fistfuls of money into the

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1126281363090286142005-09-09T11:49:00.000-04:002005-09-10T11:59:21.346-04:00

By Alan Sharpe Your customer wants a cleaner kitchen, not a kitchen cleaner.Your customers are interested in benefits, not features. So sell benefits in your sales letters.The difference between a feature and a benefit comes down to this: A feature is what something does. A benefit is what something does for you.Everything you have to say in your direct marketing sales letters boils down to

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1126039116507719692005-09-06T16:30:00.000-04:002005-09-06T16:38:36.516-04:00

By Kevin P. Dervin Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or sends you around backwards. I guess you might call it more of

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1125944744659461532005-09-05T14:18:00.000-04:002005-09-05T14:25:44.666-04:00

"This might seem basic but it's surprisingly effective. If however you don't really mean it- it won't work at all"Article By Neil SagebielIn his classic best-seller, "How To Win Friends And Influence People," Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.Carnegie said there is only

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1125871034632405172005-09-04T17:44:00.000-04:002005-09-04T23:03:00.593-04:00

By Henry DeVriesWhen you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story that's worth printing.The best publicity draws on one of a handful of tried-and-true themes. Newsworthy stories have something that hits you as a reader and makes you more interested

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1125686939911426802005-09-02T14:21:00.000-04:002005-09-03T12:35:18.546-04:00

If you are long time subscriber on my email list, or you have bought one or more of my products or services, it is (hopefully) because you appreciate and respect what I contribute in the way of meaningful and significant value to you.If that is indeed the case, I urge you to read on. I want to let you in on an important, valuable and time-critical piece of information I’ve recently become privy

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1125555050465666002005-09-01T01:52:00.000-04:002005-09-01T02:10:50.470-04:00

The devastation caused by hurricane K to our southland requires all of our attention and prayers. As hard as it may be to look past the horrendous gas prices and inflationary ripple effects that are sure to come please remember that there may be as many as thousands dead in the New Orleans area. Expect to hear a literal ton of propaganda by the left trying to hang this on President Bush as they

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1124738004707031812005-08-22T14:58:00.000-04:002005-08-22T15:13:24.726-04:00

by Sandra Stammberger"Successful Press Releases should be a cornerstone of a successful marketing plan.Get up to speed with this tutorial by Ms. Stammberger then remember to visit her website."Does the thought of trying to get publicity for your business seem like something that you can’t do yourself, and would have to hire a professional for? Do you think that writing a press release is totally

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1124239447196565262005-08-16T20:44:00.000-04:002005-08-17T18:32:12.243-04:00

Big, bold ideas for creating new products, services, and marketing strategies.'Your 'enriched business idea' development process is deceivingly simple. Our team was lead through a lively series of questions that continued to reveal layer after layer of ideas toward developing new products, services, and marketing strategies. We were amazed by the number of high quality, practical ideas the

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1124072574648507112005-08-14T22:13:00.000-04:002005-08-17T18:34:20.830-04:00

"Pay attention to this article closely, Once you are confident that you have your business and marketing message positioned properly for your marketplace a postcard marketing campaign can be wildly successful in terms of return on investment. Properly done, this is one heck of a cost effective communication media. Definitely a great marketing technique to master"By Joy Gendusa In my plethora of

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1123705315932051752005-08-10T16:09:00.000-04:002005-08-17T18:35:32.576-04:00

This is a useful excersize to quickly help you with the positioning of your business and marketing message in the marketplace. Before you spend big bucks advertising make sure your message and your business really speak to the target you are aiming for. Try this short excersize and make sure your business shoots a bullseye! A Business In One SentenceBy Catherine Franz Marketing expert and author,

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1123376918138076692005-08-06T21:00:00.000-04:002005-08-17T18:39:58.003-04:00

"this story is real. The name Jim Warner is a pseudonym adopted to satisfy a confidentiality agreement. This testimonial demonstrates the power of a one time 2 hour consultation with Jay Abraham a legendary marketing consultant. I'm sure you can learn alot just by reading Mr.Warners' story" Case Study: Jim WarnerHOW I MADE OVER $1,000,000 AS THE DIRECT RESULT OFONE PERSONAL CONSULTATION WITH JAY

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1123281197375320922005-08-05T18:29:00.000-04:002005-08-17T18:41:47.913-04:00

An interested visitor who has been strolling through yoursite has finally come to just what she is looking for andis about to make a purchase. It's a sunny afternoon, andher cat, who happens to be sitting on the moss under thevisitor's large fifty-year-old snow-rose bonsai tree,suddenly jumps down, and the priceless tree topples over.In the blink of an eye, your visitor exits your site, andyour

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1123201033514293272005-08-04T20:14:00.000-04:002005-08-17T18:43:33.536-04:00

If you've reached the point of exhaustion trying to keep upwith answering the mountain of emails that threatens tobury you alive every single day, you're ready to learnabout autoresponders.The bad news is that people expect prompt replies to theiremail inquiries. However, unless you can figure out how towork continual twenty-four hour shifts, or hire enoughpeople to constantly monitor incoming

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1123097713847262632005-08-03T15:21:00.000-04:002005-08-03T15:40:08.703-04:00

By Stephanie WardEven casual conversations are opportunities to market your business.This is a practical technique to which you should give some thought.Remember marketing is "commubication in all it's forms." In this articleLearn to promote you business in ways your potential prospects willremember. How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1123012834357048962005-08-02T15:46:00.000-04:002005-08-02T16:08:27.546-04:00

By Megan MartWhile this article is written with the internet in mind it can workfor your traditional "bricks and mortar" business just as well.Remember that techniques that are standard marketing fare in one industry can be highly unique and wildly successful in a totally different industry. This is the main principle behind "Funnel Vision" a mega successful technique pioneered by Jay Abraham.

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1123001641061954492005-08-02T12:39:00.000-04:002005-08-02T13:12:15.103-04:00

By Megan Mart-------------------------------------------------------------------We all go into business for the same reasons right? Well not exactly,but no matter the reasons the obstacles we face can be universal. This article by Megan Mart does a good job in helping us to focus andfind the time to do what's truly important (marketing?). Creating thestructure which allows us to work on our

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1122993100285307352005-08-02T10:23:00.000-04:002005-08-02T10:58:36.540-04:00

By Hesh ReinfeldIt is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs. Edison was a genius and never slept too? She was the marketing guru behind his engineering success. True, Tom had discovered what is today known as the light bulb. When he showed it to the Mrs. Mina Edison, his second wife, she asked “what are you going to call it?”Tom said. “

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1122921502720158702005-08-01T14:31:00.000-04:002005-08-03T15:46:17.953-04:00

By Hesh ReinfeldI opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. The letter stated that I had promulgated a false illusion of success by having them follow the 80-20 rule. It alleged that I brainwashed them into thinking that the 80-20 rule was a basic law of business and nature. They followed my advice and many of them had

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1122914614423994122005-08-01T12:32:00.000-04:002005-08-01T12:52:12.246-04:00

You know what a “Who’s Who” book is? It is one of thosemonster-sized encyclopedias of the most influentialprestigious luminaries in different fields of endeavor.Well, there’s one man who probably ranks at the top ofmore who’s who in business-building than any othersingle individual I know. His name is Jay Abraham.Odds are high you’ve heard of him before because hisreputation is almost mythical

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1122908803844457682005-08-01T10:39:00.000-04:002005-08-01T11:26:12.426-04:00

ANY IDEA?It’s a question that more than a few businesses with Yellow Page campaigns ponder. If you're currently spending money every month to run an ad in your local directory, you don’t want to wrestle with that question. You want to know that your investment is generating a consistent flow of new clients to your business. So what can you do to maximize returns and stop worrying?First of all,

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1122744437241218122005-07-30T13:22:00.000-04:002005-08-01T10:37:36.863-04:00

-------------------------------------------------------------------------------- The Unwritten Rules of ReferralHow to use other people's contacts, clients, and clout to generate a flood of new businessBy John JantschNobody likes to cold call. Okay, very few people that I know like to cold call looking for clients. For those of you that fit that description, I have some good news. Stop it. Don’t

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1122662183414381582005-07-29T14:22:00.000-04:002005-07-29T14:46:59.880-04:00

How to Get a 100% Return on Your Marketing Investment Guaranteed!Use the concept of strategic alliances to leverage your exposure to your target market. This article by Stephanie Ward give you the hows and the whys of forming strategic alliances.One of the most effective ways to market your products/services is to create strategic alliances. Strategic alliances are partnerships with companies who

Randall Madonnoreply@blogger.comtag:blogger.com,1999:blog-14878003.post-1122504461986395822005-07-27T18:40:00.000-04:002005-07-27T18:47:41.990-04:00

60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I’ve been there. I’ve watched first hand as the cash flow I desperately needed walked out the door

Randall Madonnoreply@blogger.com